Should your brand have a place in the Metaverse? Wait - what even is the Metaverse? Dr. Elaine Young rejoins the podcast to help explain and explore the metaverse. We discuss criteria brands may want to consider as they think about showing up in Web3 as well as the role brands can play in building a safe, diverse and equitable space.
Dr. Elaine Young, professor of digital marketing at Champlain College in Burlington, Vermont, returns to the podcast to talk about a new class she's teaching about the Metaverse. In an effort to better prepare her students for the changing business world, Elaine decided to offer a capstone class on Web 3.
So in episode 25, Elaine uses her knowledge of this space along with conversations with her students to explain the metaverse at a high level, highlighting that the metaverse isn't actually new, but rather it's the technology that is moving us forward into this space. Here are a few of the questions Elaine answers during our discussion:
Here are links to a of the resources Elaine mentions in this episode:
Brand Activism: from Purpose to Action, by Christian Sarkar / Philip Kotler
Wicked Seven Ecosystem Christian Sarkar / Philip Kotler
Good is the New Cool: Market Like You Give a Damn, by Afdhel Aziz / Bobby Jones
You can also find Elaine Young at Champlain College or on LinkedIn.
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