What makes a good purpose statement? This week, we're exploring key characteristics of a good purpose statement and some of the common mistakes leaders make when writing a purpose statement. Karen also shares some helpful tips she uses working with companies to define their purpose.
This week, we're breaking down the process of writing a good purpose statement. Karen shares five key characteristics of a good brand statement along with some key tips she picked up over the years working with businesses to define their purpose. This episode is great for both leaders who are starting the process to define their purpose as well as organizations further along who want to tighten up the language and meaning of their current purpose.
We talk about the art of making it simple and specific and a few of the brands who do this well. Karen also lists some of the common mistakes brands make in being too vague and too lofty when preparing their corporate purpose.
During the episode, Karen also invites companies to think about how they can be a champion for the people, purpose or cause they support. You can read more about this process and building a Champion Mindset, here.
-----
Are you curious about building a purpose-driven business? Are you a business leader who is choosing to use your business to create a positive impact on those around you? Or, do you just want to know a little more about this thing called purpose?
If you answered yes to any of these questions, then you're in the right place. Be sure to subscribe to the podcast, so you don't miss an episode. You may also consider signing up for our newsletter or connecting with us on Twitter, Instagram or LinkedIn.